Meanwhile, L’Oreal is giving Dyson a run for its money. The brand has just launched the AirLight Pro Hair Dryer Augmented, featuring infrared light technology that dries and revitalizes your hair in mere minutes. Here’s the touchdown: it’s said to work at the speed of light, with the infrared tech helping to repair, rejuvenate, strengthen, and hydrate your hair.
The smart dryer also comes with an app that allows you to customize your drying settings based on your hair type and care needs.
Sounds almost too good to be true.
Price tag: $475.
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